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Canada faces a major problem – and a preventable one: almost 500 people die every year from drowning. The Lifesaving Society designates the third week in July as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention. During this week, the Society urges individuals to:

  • If you’re not within arms’ reach, you’ve gone too far. Always supervise children.
  • Boat sober. Alcohol consumption is a factor in almost 40% of boating-related fatalities.
  • Choose It. Use It. Always wear a Lifejacket or PFD.
  • Lifejackets don’t work if you don’t wear them. Not wearing a Lifejacket or PFD was a factor in 82% of boating deaths.