The Influence of Ethnicity on Aquatic Participation and Drowning in Canada

Research conducted by IPSOS Reid

April/May 2010

KEY FINDINGS

Finding Born in Canada New Canadians
Activities Overview

Plan to be in, on and around water this summer (definitely + probably)

86%

79%

Plan to participate often or occasionally in swimming

76%

57%

Boating Safety

Plan to participate often or occasionally in boating

55%

31%

Not knowledgeable about boating safety

21%

60%

Nervous about being on a boat

26%

42%

Swimming

Say they are unable to swim

4%

19%

Learned to swim through formal lessons

60%

45%

Say they are nervous when near water

20%

31%

Worry that their children might drown or become injured when swimming

43%

50%

Believe that learning to swim is a necessary life skill
(strongly agree + somewhat agree)

89%

92%

Believe that all children should receive swimming instruction at school as part of a school safety program
(strongly agree + somewhat agree)

89%

93%

Multi-language outreach

Learned something helpful from the Swim to Survive poster
(Presented in multiple languages)

74%

85%

Think the Swim to Survive poster in multiple languages is effective in encouraging people to learn to swim

91%

91%