Mission

To prevent drowning and reduce water-related injury.

 

Vision

Canada free from drowning and water-related injury.

 

Values

  • Guided by humanitarian principles, we are the Canadian leader in the prevention of drowning and water-related injury;
  • We are collaborative, innovative, and ethical;
  • We operate with fairness, respect, trust and integrity;
  • We value diversity, flexibility, and creativity;
  • We seek inclusiveness, driven by the needs of our community;
  • We are a dynamic organization that succeeds through volunteerism, pro-active leadership, and the pursuit of excellence.